Navi Mumbai started developing as a planned township of Mumbai, with sound infrastructure in 1971 under the leadership of CIDCO (The City and Industrial Development Corporation) and the guidance of leading architects and urban planners such as Charles Correa. This city, entirely an urban settlement, was primarily set up to cater to the need of providing alternate residence and necessary amenities to the growing population of Greater Bombay, that was growing by over 40 percent in the 1950s and the 1960s. Located off the west coast of Maharashtra, the city is divided into two parts: North Navi Mumbai and South Navi Mumbai, and spans across two main districts of Mumbai - Thane and Raigad. Navi Mumbai is part of the Mumbai district and is entirely an urban settlement. The total population is 1.1million, the literacy rate is over 89 percent and the people speak both Marathi and Hindi. The worker participation rate is around 40 percent. Navi Mumbai is a new hub for newly incorporated companies & start ups to establish their base in Mumbai. According to the 2011 census, Mumbai district has a total population of more than 3 million, literacy rate is 89 percent out of which 42 percent constitute the working population. Out of this only one percent work in the agriculture sector, 3 percent work in the household industry and the bulk 96 percent of the population work in the services and industrial sectors.